Question on: JAMB Commerce - 2014
The physical and psychological satisfaction a customer derives from the purchase of goods and services is
A
price mix
B
product mix
C
marketing mix
D
promotion mix
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Correct Option: C
The physical and psychological satisfaction a customer derives from the purchase of goods and services is related to the product itself. The product mix encompasses the various elements of a product, including its features, benefits, and the satisfaction it provides to the customer.
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