Question on: JAMB Commerce - 2012
The most effective type of advertising for branded products is
A
mass advertising
B
persuasive advertising
C
informative advertising
D
competitive advertising
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Correct Option: C
Persuasive advertising is the most effective type of advertising for branded products. This is because the main goal of advertising branded products is to convince consumers to choose a specific brand over others. Persuasive advertising uses emotional appeals, celebrity endorsements, and other tactics to build brand loyalty and encourage purchases.
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