Question on: JAMB Commerce - 2024
The following are functions of marketing EXCEPT
A
Packaging
B
Distribution
C
Insurance
D
Advertising
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Correct Option: C
Marketing functions include activities that facilitate the exchange of goods and services from producers to consumers. These functions include:
- Packaging: This protects and presents the product.
- Distribution: This involves getting the product to the consumer (e.g., transportation, warehousing).
- Advertising: This promotes the product to potential customers.
Insurance, however, is a financial service that protects against risk and is not directly a marketing function.
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